Privacy Policy

This privacy policy explains how OpenRoad Auto Group Limited (OpenRoad)1 collects, uses, and discloses personal information about its customers and other individuals, and provides other information regarding our policies and practices regarding collection, use, storage, and disclosure and personal information.

What personal information does OpenRoad collect?
The types of personal information we collect will depend on the type of product or service purchased by you. Generally, we keep a record of one or more of the following types of information:  Information that identifies you, such as your name, address, email address, occupation, telephone and facsimile numbers, drivers license, date of birth, Social Insurance Number, language preference and other information provided by you and people nominated by you Finance and credit information about you and/or other members of your family if you apply for finance or lease Information about what is being insured including health and income information. Details of your vehicle and its service history. Security information, including video surveillance information, as is reasonably necessary to ensure the safety and security of our premises We do not actively seek to collect sensitive personal information (for example, health information or information about your racial or ethnic origin or any criminal record) unless it is necessary for our business purposes. Generally, we only collect your personal information directly from you, unless it is not reasonable or practical for us to do so. For example, you may authorize us to collect credit information from a third party, your employer or your landlord. We may also collect information about you from publicly available sources such as registrar of companies or land title office. Sometimes, we act as an agent for others when collecting personal information about you, such as, for our preferred insurance companies. We advise you when we do this.

How may OpenRoad use your personal information?
We use your personal information to: provide products or services to you, including servicing of your vehicle and performance of any warranty related repairs respond to requests for information regarding products or services enable our various departments to identify and contact you for service reminders, promotional offers, recall notices, etc. fulfill additional purposes that are identified when the personal information is collected, including purposes identified in application forms, web pages, or other documents provided to you. When you visit our website, we collect certain information through log files and cookies. We gather certain navigational information about where you go on this web site in order to determine which areas of the website are most frequently visited. The browser cookies may also be utilized in our digital advertising in order to remarket to a certain category of web users. This information helps us to tailor our website content and displayed advertisements to the needs and interests of our online visitors. Your information is retained for a maximum of 540 days, after which it is automatically deleted from our electronic database, and advertising platforms.

How may OpenRoad disclose your personal information?
Sometimes, the law requires us to give out information about you, such as, a court if we were ordered to do so under a subpoena. Depending on the product or service that we provide to you, we may also disclose your personal information to: government agencies in connection with any vehicle purchase, such as for registration purposes any organization which you request us to or any one acting on your behalf, including your financial advisor, broker, solicitor, or accountant – unless you tell us not to Original Equipment Manufacturers for warranty and related purposes and to enable them to send you the materials about their products and services. The Original Equipment Manufacturers may disclose your information to their contractors and agents (such as call centre operators, advertising agencies, direct mail houses, etc.) contractors and other organizations to allow us to offer or provide our services to you and maintain our relationship with you as required or permitted by law, such as to comply with regulatory requirements that govern our business to our professional advisors as required from time to time in connection with our business fulfill purposes that are identified when the personal information is collected.

Third-Party Business Partners
External service providers, who process data for OpenRoad Auto Group Limited, are carefully selected by us and are advised in writing to comply with and strictly adhere to our privacy policy in all respects. OpenRoad has a zero-tolerance for non-compliance and will not deal with business partners who will not fully comply with the OpenRoad Privacy policy.

From time to time, OpenRoad may share your information with third-party providers, but only to the extent necessary for them to perform the services they provide to us. Any personal information that we collect is exchanged on a secured server.

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately disclosed, accessed or misused.

Associates of OpenRoad Auto Group Limited that are directly responsible for undertaking an agreement with Third-Party businesses to process data for OpenRoad Auto Group Limited will fill out the Business Partner Policy Form. OpenRoad Associates will send the Form to respective Business Partners for their signature and acknowledgment. The Form will be securely retained for future references and can be used for OpenRoad’s due diligence process in the event of non-compliance.

Consent
Consent requirements vary depending upon circumstances and upon the type of personal information that is to be collected, used or disclosed. In determining whether your consent is required and, if so, which form of consent is appropriate, we will take into account both the sensitivity of the personal information at issue and the purposes for which we will use the information. Consent may be expressed, implied (including through use of “opt-out” consent where appropriate), or deemed by law. For example, if you request information about a product and provide us with your contact information, your consent to use the contact information to send you product information is implied. If you wish to revoke your consent to collection, use, or disclosure of your personal information, please contact our Chief Privacy Officer, whose contact information is provided below.

How does OpenRoad protect the security of your personal information?
We take reasonable steps to protect your personal information from misuse, loss, unauthorized access, modification or disclosure. For example, your personal information is stored in secured office premises and in electronic databases requiring logins and passwords for access. Information access is restricted to employees whose job purpose reasonably requires access, and we require all employees to maintain the confidentiality of personal information. We use secure methods to destroy or de-identify any personal information, provided the information is no longer needed by us for any purpose and provided the destruction is permitted by law.

Changes to our Privacy Policy
We may amend this privacy policy from time to time. Where appropriate, we will notify you in advance of changes to our privacy policy. Also, this privacy policy may be supplemented or modified by additional terms between OpenRoad and you.

Opting out of promotional communications
If you no longer wish to receive promotional information from the OpenRoad Auto Group Limited please contact your dealership directly to opt out of future promotional communications.

Access to your personal information
You may request access to personal information we hold about you. We will process your request within a reasonable time, usually 30 days unless more time is needed due to the nature of the request. There is no fee for requesting access to your personal information, however we may charge you reasonable fees for processing your request.

Correction of your personal information
We strive to ensure that all your personal information collected, used or disclosed is accurate, complete and up to date as is appropriate in the circumstances. You must promptly notify us in writing if there are any changes to your personal information. If you believe that your personal information, held by OpenRoad, is incorrect or out of date, please contact our Chief Privacy Officer, whose contact information is provided below.

Questions or Complaints
We will try our best to answer any questions you may have, correct any error(s) on our part or resolve any complaint that you may have about our personal information handling practices. If you have any questions or concerns regarding this privacy policy or our personal information handling practices, please contact our Chief Privacy Officer, whose contact information is provided below.

Chief Privacy Officer Contact Details
Chief Privacy Officer
OpenRoad Auto Group Limited
13251 Smallwood Place
Richmond, B.C.
V6V 1W8
Telephone:   (604) 273-3233      
Facsimile:    (604) 232-5323
Email:         privacy@openroadautogroup.com
Last update: 2024-01-01

1. OpenRoad Auto (Langley) Ltd. dba BMW Langley / MINI Langley is affiliated with OpenRoad Auto Group Limited and the OpenRoad Privacy Policy will apply.